Post by tonnyww on Jan 21, 2024 5:22:21 GMT -5
a February 14th campaign. Online retailer Zalando dedicated its campaign to dramatic breakups. People in the promotional video don’t end their relationships on good terms, and exs’ left behind clothes are treated badly. The brand offers ex-lovers among its customers an alternative — exchanging the clothes on Zalando’s Pre-owned platform as a Valentine’s Day good deed. With this marketing campaign, the brand raised awareness about its secondhand division and demonstrated its attention to ecology. The other possible spin on marketing to singles is to ditch the February 14th for… February 15th! That’s right, the day after Valentine’s Day became an unofficial Singles Awareness Day.
Those who celebrate it enjoy their single status and spend time with their friends instead of partners. If your audience is mostly single, you can center your promotions around February 15th. A screenshot of a post from Wendy's Instagram profile with a Singles Awareness Day message Wendy’s marked Singles Awa Phone Number List reness Day with this cheeky tweet. The name of the burger is Dave’s Single as opposed to Dave’s Double with two beef patties. But here it’s played out to suggest the relationship status and also encourage the brand’s followers to order the burger. Celebrating friendships Another approach to marketing without focusing on love is Galentine’s Day. It’s a holiday dedicated to friendships (usually between women) celebrated on February 13th. Originating from the Parks and Recreation series,Galentine’s Day is now a widely recognized occasion.
If your audience is primarily female, target it with a campaign about friendship and connection. Here’s an example from Avec Les Filles: A Galentine's Day email from Avec Les Filles Source: Milled You don’t have to commit to only one campaign. You can target couples on Valentine’s Day and encourage gifts to friends on Galentine’s. Many brands like Crocs actually combine the two. At the bottom of the Avec Les Filles email, you can see references to Valentine’s Day. In email marketing, segmentation will help you send the right email to the right people. Promote Anti-Valentine’s Day Are you haunted by your ex on Valentine’s Day? In 2021, Hotels.com offered to visit their V-Day Dumpster Stay web page and describe why your ex deserved a stay in the dumps. Visitors would receive fictional booking confirmation emails for their ex’s “V-Day Dumpster Stay” and participate in a competition to win a $300 Hotels.com gift card. A screenshot from the Hotels.com website with the “Put your ex where they belong on a V-Day” text and an image of
Those who celebrate it enjoy their single status and spend time with their friends instead of partners. If your audience is mostly single, you can center your promotions around February 15th. A screenshot of a post from Wendy's Instagram profile with a Singles Awareness Day message Wendy’s marked Singles Awa Phone Number List reness Day with this cheeky tweet. The name of the burger is Dave’s Single as opposed to Dave’s Double with two beef patties. But here it’s played out to suggest the relationship status and also encourage the brand’s followers to order the burger. Celebrating friendships Another approach to marketing without focusing on love is Galentine’s Day. It’s a holiday dedicated to friendships (usually between women) celebrated on February 13th. Originating from the Parks and Recreation series,Galentine’s Day is now a widely recognized occasion.
If your audience is primarily female, target it with a campaign about friendship and connection. Here’s an example from Avec Les Filles: A Galentine's Day email from Avec Les Filles Source: Milled You don’t have to commit to only one campaign. You can target couples on Valentine’s Day and encourage gifts to friends on Galentine’s. Many brands like Crocs actually combine the two. At the bottom of the Avec Les Filles email, you can see references to Valentine’s Day. In email marketing, segmentation will help you send the right email to the right people. Promote Anti-Valentine’s Day Are you haunted by your ex on Valentine’s Day? In 2021, Hotels.com offered to visit their V-Day Dumpster Stay web page and describe why your ex deserved a stay in the dumps. Visitors would receive fictional booking confirmation emails for their ex’s “V-Day Dumpster Stay” and participate in a competition to win a $300 Hotels.com gift card. A screenshot from the Hotels.com website with the “Put your ex where they belong on a V-Day” text and an image of