Post by account_disabled on Jan 7, 2024 22:31:54 GMT -5
Generative Experience (SGE) ArticlesNewsPPC and Paid SearchSearch Engine Optimization (SEO) Written by Lindsey Schrant AI in digital marketing is here to stay, and there's little doubt that the world of search marketing is on track to be turned upside down by developments in generative AI. Google's Search Generative Experience (SGE) is still in experiment phase but it's already promising to upend standard concepts and approaches to search, and consequently to digital marketing as a whole. Google's utlimate goal is to better understand what you want, so that it can give you the perfect answer. And SGE is how it displays that answer. To provide insights into how SGE currently works,
Lindsey Schrant of Neil Patel Digital joined us to look at this new world of search. WhatsApp Number What is SGE? What does SGE look like? SGE query types The limitations of SGE 8 likely impacts of SGE 5 tips to prepare your site for SGE Top Tip: This article was adapted from Lindsey's webinar on SGE which is available on-demand or you can listen to the podcast version. What is SGE? On May 10th 2023, Google announced that it was working on SGE, one of the most important visual changes to Google search engine results page (SERP) in many years. Like a highly advanced version of featured snippets,
SGE uses AI to generate detailed search results that aim to give users the exact information that they’re looking for (and then some). Note: SGE is still in beta testing phase until December 2023, and it can only be accessed in English in the United States, Japan, and India. It is not yet known when it will launch fully. SGE in practice So, does all this mean that SGE will replace the traditional SERP? No, there’ll still be a SERP, but it will be much more detailed. You can think of SGE as an experience, a conversation with your search engine. You can ask it detailed, conversational questions and, using AI, it will generate detailed answers. That’s the search generative experience.