Post by mdjuwel0203 on Nov 10, 2024 23:13:41 GMT -5
Customers provide their emails so you can send notifications to them. In addition to sending event notices or promotional messages, you can also send e-newsletters to provide product-related knowledge content or articles, which can build customer trust in the brand and long-term customer relationships. A weekly or bi-weekly newsletter will achieve the desired results. Companies that are willing to spend time and energy building connections with their customers will have a better chance of accumulating customer loyalty and engagement. Extended reading: Why is EDM marketing still so popular? Remarketing: Capture old customers, increase stickiness, and enhance customer lifetime value
More and more companies are focusing their marketing bulk sms master efforts on "collecting customer lists." Only when they have a way to directly contact customers can they truly grasp "own traffic" and maintain customer relationships and increase customers through email marketing and other methods. The repurchase rate brings stable revenue
It's also important to note that more and more people are checking email on their phones, so make sure your newsletter is presented in a way that works across different mobile devices. If you want to optimize the effectiveness of email marketing, you need to continue A/B testing the subject of the mail, creative content, CTA design, mail time, day of the week, etc. to find the most suitable interaction method for the audience, thereby improving the opening of the letter. rate and click-through rate.
Notify recent promotions through membership e-newsletter marketing, maintain customer relationships and increase repurchase rates. Image source: Starbucks
Providing content targeted at brand audiences and combining it with quick-selling activities can effectively increase click-through rates. Image source: Xiaosan Meiri
E-newsletter marketing is an important channel for brands to communicate with consumers. Image source: Mormanton
6. Writing blogs is an important channel for content marketing and builds natural traffic for small and medium-sized enterprise brands.
You can think of blogs as a creative outlet. Many people blog just for fun, but blogs can also help expose and market your brand. Create a company blog where you can showcase great content about your product or service. Explain how your product works and demonstrate your extensive knowledge of your industry. Blogs are also a great place to make announcements. You can tell your audience whether your company has reached or is about to reach a certain milestone. Blogs are also perfect for announcing future and completed projects, as well as your vision for the future.
Provide useful information in your blog that attracts readers' interest and attention. In addition to providing high-quality content, you also need to maintain content consistency. If the audience can expect when there will be new posts on the blog, This is very practical for them. If you publish at least one new blog post every week, this can be a great way to inform your audience about what you're doing and keep them connected to your work.
Take Justfont, a well-known font design company in Taiwan , as an example. Because the audience for buying fonts is quite clear, it uses a long-term marketing strategy to operate its own traffic assets , such as blogs, societies, EDM newsletters and other in-depth customer operations. Marketing channels, when a new font is launched to raise funds, this group of die-hard fans can become the basic base of revenue. Extended reading: justfont: NingshuTi is a huge success in fundraising, and it actually creates 640 times investment returns through e-newsletters?
Women's clothing brands use blog content to share fashionable outfits and gather female consumers' attention to the brand. Image source: Jendes
10 Proven Effective Marketing Strategies for Small and Medium Enterprises to Help You Successfully Grow Your Business - Content Marketing
A corporate recruitment and matching platform that has long-term blog content to share job search skills and interview experiences, allowing more job seekers to become platform members. Image source: CakeResume
Dermatology clinics and skin care product brands use professional knowledge to share skin care related content. Image source: Easy Skin Dermatology Clinic
7. Share what you know and build customers’ trust in the corporate brand through professional knowledge content.
Sharing is caring, and if you are a small to medium-sized business and want to connect with people, you can share what you know. Think about it, what area of knowledge or expertise are you good at compared to everyone else, or compared to most people?
Since you are a company, you may be an expert in your industry. You can share your strong skills and professional know-how bit by bit, and help everyone with valuable information. How do you choose what to share? Specifically, what information are you looking for? Maybe you could start with an issue that people in the industry are talking about. As for the form of sharing, there are many options. You can choose to share your knowledge in the following ways:
YouTube instructional videos
Webinars
Local physical activities: seminars, investment briefings, product trials
Share through these methods, such as technical discussions, professional teaching, or promoting what you want to share.
More and more companies are focusing their marketing bulk sms master efforts on "collecting customer lists." Only when they have a way to directly contact customers can they truly grasp "own traffic" and maintain customer relationships and increase customers through email marketing and other methods. The repurchase rate brings stable revenue
It's also important to note that more and more people are checking email on their phones, so make sure your newsletter is presented in a way that works across different mobile devices. If you want to optimize the effectiveness of email marketing, you need to continue A/B testing the subject of the mail, creative content, CTA design, mail time, day of the week, etc. to find the most suitable interaction method for the audience, thereby improving the opening of the letter. rate and click-through rate.
Notify recent promotions through membership e-newsletter marketing, maintain customer relationships and increase repurchase rates. Image source: Starbucks
Providing content targeted at brand audiences and combining it with quick-selling activities can effectively increase click-through rates. Image source: Xiaosan Meiri
E-newsletter marketing is an important channel for brands to communicate with consumers. Image source: Mormanton
6. Writing blogs is an important channel for content marketing and builds natural traffic for small and medium-sized enterprise brands.
You can think of blogs as a creative outlet. Many people blog just for fun, but blogs can also help expose and market your brand. Create a company blog where you can showcase great content about your product or service. Explain how your product works and demonstrate your extensive knowledge of your industry. Blogs are also a great place to make announcements. You can tell your audience whether your company has reached or is about to reach a certain milestone. Blogs are also perfect for announcing future and completed projects, as well as your vision for the future.
Provide useful information in your blog that attracts readers' interest and attention. In addition to providing high-quality content, you also need to maintain content consistency. If the audience can expect when there will be new posts on the blog, This is very practical for them. If you publish at least one new blog post every week, this can be a great way to inform your audience about what you're doing and keep them connected to your work.
Take Justfont, a well-known font design company in Taiwan , as an example. Because the audience for buying fonts is quite clear, it uses a long-term marketing strategy to operate its own traffic assets , such as blogs, societies, EDM newsletters and other in-depth customer operations. Marketing channels, when a new font is launched to raise funds, this group of die-hard fans can become the basic base of revenue. Extended reading: justfont: NingshuTi is a huge success in fundraising, and it actually creates 640 times investment returns through e-newsletters?
Women's clothing brands use blog content to share fashionable outfits and gather female consumers' attention to the brand. Image source: Jendes
10 Proven Effective Marketing Strategies for Small and Medium Enterprises to Help You Successfully Grow Your Business - Content Marketing
A corporate recruitment and matching platform that has long-term blog content to share job search skills and interview experiences, allowing more job seekers to become platform members. Image source: CakeResume
Dermatology clinics and skin care product brands use professional knowledge to share skin care related content. Image source: Easy Skin Dermatology Clinic
7. Share what you know and build customers’ trust in the corporate brand through professional knowledge content.
Sharing is caring, and if you are a small to medium-sized business and want to connect with people, you can share what you know. Think about it, what area of knowledge or expertise are you good at compared to everyone else, or compared to most people?
Since you are a company, you may be an expert in your industry. You can share your strong skills and professional know-how bit by bit, and help everyone with valuable information. How do you choose what to share? Specifically, what information are you looking for? Maybe you could start with an issue that people in the industry are talking about. As for the form of sharing, there are many options. You can choose to share your knowledge in the following ways:
YouTube instructional videos
Webinars
Local physical activities: seminars, investment briefings, product trials
Share through these methods, such as technical discussions, professional teaching, or promoting what you want to share.